Paw Paw Bait Co.
Paw Paw Bait Company began as the Moonlight Bait Company in Paw Paw Michigan, created by Horace Ball and Charles Varney in 1908. The two started the bait company by carving highly detailed wood fishing lures. The lure designers advertised the company with a niche on night fishing. They added an enhanced finish to their lures for better night visibility. Along with the name Moonlight Bait Company they announced their night fishing specialty. The Paw Paw Bait Company merged the Moonlight business during the late 1920s. The Paw Paw Bait Company is famous for their incredible finishes most notably the natural splatter finish on lures like the Wotta Frog really set them apart from other lure companies. Paw Paw Bait Co manufactured its line of fishing lures until 1970 when the Paw Paw Bait Company was purchased by Shakespeare. Sears was a client of the Paw Paw Bait Company with lures that were bought by the retail giant and sold under the Meadowbrook Lures brand. Sears had both Meadowbrook & Paw Paw Bait Co boxes in store & also sent them to anglers who ordered via catalog. Sears had their unique numbering system for lures, which didn't differentiate color. The Paw Paw Bait Co lures that were sold by Sears had some two to four colors classified under the same number. Vintage fishing lure collectors hunt for Paw Paw Bait Co products to add to their collections. If a collector finds a vintage Paw Paw Bait Co lure in an orange box, it could be a leftover fishing lure from the original Moonlight Company, which will undoubtedly add to the history of the lure. Paw Paw Bait Co built incredible and amazing lures with outstanding finishes, there are some out there for collectors to get and add their collections.